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Talking
Travel originates from Southwest Florida
and broadcasts to the world 24/7.
We
are the new generation of radio: a dynamic relationship
of radio and the Internet which embodies the new global
travel market.
Click
here to listen to a full hour-long show.
With
a high speed connection the show will open in about a minute.
Why
has Internet-based travel journalism become so important to the travel
and tourism industry?
For
an analysis of its impact on our industry, read Durant Imboden's article:
“The
PR Power of the Web.”
For
information about sponsorship and advertising opportunities on Talking
Travel — and our rate sheet — email sales@ttrn.com.
Email
us
Talking
Travel is a production
of Travel Talk Radio Network.
Our
Google Rating
“Google's
PageRank relies on the uniquely democratic nature of the web by using
its vast link structure as an indicator of an individual page's value.
In
essence, Google interprets a link from page A to page B as a vote,
by page A, for page B. But, Google looks at more than the sheer volume
of votes, or links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves “important”
weigh more heavily and help to make other pages 'important.... Important,
high-quality sites receive a higher PageRank, which Google remembers
each time it conducts a search.'” — Google
Most
sites do not receive a rating. Many others do. American Airlines,
for example, receives a rating of 8. The official site of The Whitehouse
receives a 9. A site with a 3 rating is considered better than average
to good.
Talking
Travel (www.ttrn.com)
is pleased to announce that our Google PageRank is 5.
Our
Impact
The
rationale for our talk radio approach is amplified by John Feeney,
for many years a Promotions Executive for NBC, and principal advisor
to our show.
“This
important niche market [Southwest Florida] is far more than a niche
market — because of the Internet.
Talking
Travel has been designed for the future because the future of
all media is the Internet.
Talking
Travel is positioned to be a global
medium and part and parcel of this ever-growing worldwide medium.
This
exponential reach is also the essence of Talking Travel's
alliances and its amalgamation of radio and the Internet. All global
media need an origination point and for Talking Travel that
is southwest Florida, an important market in itself, but also the
point of departure for the show's growing global reach.” |
Our
Credentials and Credibility
The
show's easy-going, consumer-oriented, and informal format includes
a touch of humor and a “real people” approach.
Listeners
identify with our show and the travel products and experiences
it popularizes.
Because
Talking Travel is a multi-media consumer information and
advocacy show and
a constant presence on the World Wide Web, your
property or travel product will receive worldwide exposure on
Talking Travel.
Travel
As News
At
Talking Travel, we also emphasize the newsworthiness of this
industry.
How
to assess the importance of Talking Travel
-
Talking
Travel has a Google rating
of 5 out of a possible 10.
-
The
White House, for example, is a 9 as is CNN. Anything above
3 is considered very good. Most sites do not have any Google
rating. This form of measurement is considered the most
scientific and the most descriptive.
See the column on the left for an explanation of the Google
rating system.
-
We
are currently receiving over 90,000 hits a month on our site
and growing. Based on the performance of the last 12 months,
we anticipate that we will reach over a million listeners and
readers in the next 12 months.
- Because
of our extensive professional network in this industry, we are able
to do regular email blasts and media releases to travel media and
travel media suppliers throughout the world.
-
Talking
Travel is the new generation of Internet-based radio.
Like all new electronic media, the show is multimedia,
all the time, and everywhere.
-
Because
we are talk radio, our listeners and readers make a conscious
choice to listen to our show and read our online travel information.
We are a primary source of information and not just “background
sound.”
- Because
they make the conscious choice to access our program and webmagazine,
our listenership and readership is a discerning demographic that
is looking for real information and real choices.
-
Our
program and webmagazine are content-rich, substantive, in-depth,
and very relevant to the consumers.
-
Our
audience is not just browsing; they have come to our show looking
for direct-to-source information that helps them make real choices.
-
The
long-term investment and exponential “payback”of webcasting
are the principal dynamic in this new electronic marketplace.
-
Our
travel articles, broadcast commentaries, consumer information,
and recommended travel resources and clickable hyperlinks are
available to anyone worldwide at all times. They never end up
in the recycling bin.
-
Our
“historic” listenership/readership and its demographics
have defined the show. Before becoming fully accessible 24/7 and
worldwide via the Internet, we were broadcasting to a very specific
demographic in Southwest Florida; in particular the 50+ market
which is recognized for its significant disposable income and
time, and are frequent travelers.
-
This
demographic has established how we built and continue to build
our program. We broadcast to the world 24/7.
Our
Demographics and Listener Profile:
The
area in Florida from which our show has originated for four years
is one of the most important niche markets in the United States,
and now reaches similar markets worldwide.
A
snapshot of our listeners:
The
historic base of our listeners and readers has represented the
perfect travel target market: average
household income: $72,000; 60%
are in their peak earning years; 71% are college graduates; 75%
are in business or the professions; 52% are in top management;
20% have investment portfolios valued at $200,000; 72% frequently
use air travel or business; 45% travel internationally; 90% own
two or more vehicles; 75% use computers.
We
appeal especially to the “Nifty Fifty”
Americans
in the 50+ demographic: represent
25% of the U.S. population; have a combined annual income of over
$800 billion; own 77% of all financial assets in the U.S.; hold
80% of all the money in the U.S. savings and loans; invest more
in the stock market than any other age group; purchase 34% of all
new domestic cars and 48% of all luxury cars; spend more money on
travel and recreation than any other age group; spend more on personal
care products; account for 25% of all toy sales; account for 40%
of total consumer demands.
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The
promotional benefits of Internet radio
-
Radio
“hits home”; it is the medium with the broadest
consumer reach. It surpasses television, newspapers, and magazines
in reaching more people and a wider demographic of the public.
-
In
terms of talk radio, the public makes a conscious choice to
listen — for information. And they act on the information
they hear.
-
As
a medium, radio is number one in terms of primary targets: it
is direct to consumers; reaches clearly defined and diverse
specialty marketing targets; appeals to all ages, gender, and
other demographics.
-
Talk
radio especially appeals to an upper scale demographic: professional
business women; managerial levels; highly educated “lifelong
learners” for whom consumer awareness and critical thinking
skills are fundamental to their personal and business lifestyles.
- Radio
is the prime ongoing medium throughout the working day. Consumer
research identifies radio as the number one medium between 10
a.m. and 3 p.m.
-
As
a source of news, and consumer and current affairs, radio has
the most extensive and ongoing reach. Radio is the primary information
source all day long.
-
The
technology of talk radio and Internet makes it immediate, flexible,
and highly adaptable. Advertising can be produced quickly and
easily with high production values. Talk radio and Internet
can meet production deadlines faster than other media.
-
Talk
radio has built-in cost-efficiency: it is the nature of the
medium. Talk radio’s “cost-per-thousand” remains
the lowest of all major media.
-
Talk
radio is the human voice. Talk radio is worldwide.
-
Talk
radio is the most cost-effective and results-oriented medium
for showcasing your product and for reaching consumers directly.
Talk
Radio and the Internet
As
the most comprehensive and diverse broadcast medium, the Internet
is essential to all media.
The
Internet has democratized the media. It delivers information
directly to the consumers and empowers them.
Talk
radio on the Internet has become the ultimate grassroots
medium.
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