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Our Media Kit

Talking Travel is...
Web-based travel journalism ... and Radio!

We are...
content-rich, substantive, consumer awareness and advocacy


Talking Travel originates from Southwest Florida and broadcasts to the world 24/7.

We are the new generation of radio: a dynamic relationship of radio and the Internet which embodies the new global travel market.

Click here to listen to a full hour-long show.

With a high speed connection the show will open in about a minute.

Why has Internet-based travel journalism become so important to the travel and tourism industry?

For an analysis of its impact on our industry, read Durant Imboden's article:

“The PR Power of the Web.”

For information about sponsorship and advertising opportunities on Talking Travel — and our rate sheet — email sales@ttrn.com.

Email us

Talking Travel is a production of Travel Talk Radio Network.


Our Google Rating

“Google's PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.

In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages 'important.... Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search.'” — Google

Most sites do not receive a rating. Many others do. American Airlines, for example, receives a rating of 8. The official site of The Whitehouse receives a 9. A site with a 3 rating is considered better than average to good.

Talking Travel (www.ttrn.com) is pleased to announce that our Google PageRank is 5.

Our Impact

The rationale for our talk radio approach is amplified by John Feeney, for many years a Promotions Executive for NBC, and principal advisor to our show.

“This important niche market [Southwest Florida] is far more than a niche market — because of the Internet.

Talking Travel has been designed for the future because the future of all media is the Internet.

Talking Travel is positioned to be a global medium and part and parcel of this ever-growing worldwide medium.

This exponential reach is also the essence of Talking Travel's alliances and its amalgamation of radio and the Internet. All global media need an origination point and for Talking Travel that is southwest Florida, an important market in itself, but also the point of departure for the show's growing global reach.”

Our Credentials and Credibility

The show's easy-going, consumer-oriented, and informal format includes a touch of humor and a “real people” approach.

Listeners identify with our show and the travel products and experiences it popularizes.

Because Talking Travel is a multi-media consumer information and advocacy show and a constant presence on the World Wide Web, your property or travel product will receive worldwide exposure on Talking Travel.

Travel As News

At Talking Travel, we also emphasize the newsworthiness of this industry.

How to assess the importance of Talking Travel

  • Talking Travel has a Google rating of 5 out of a possible 10.
    • The White House, for example, is a 9 as is CNN. Anything above 3 is considered very good. Most sites do not have any Google rating. This form of measurement is considered the most scientific and the most descriptive. See the column on the left for an explanation of the Google rating system.
  • We are currently receiving over 90,000 hits a month on our site and growing. Based on the performance of the last 12 months, we anticipate that we will reach over a million listeners and readers in the next 12 months.
  • Because of our extensive professional network in this industry, we are able to do regular email blasts and media releases to travel media and travel media suppliers throughout the world.
  • Talking Travel is the new generation of Internet-based radio. Like all new electronic media, the show is multimedia, all the time, and everywhere.
  • Because we are talk radio, our listeners and readers make a conscious choice to listen to our show and read our online travel information. We are a primary source of information and not just “background sound.”
  • Because they make the conscious choice to access our program and webmagazine, our listenership and readership is a discerning demographic that is looking for real information and real choices.
  • Our program and webmagazine are content-rich, substantive, in-depth, and very relevant to the consumers.
  • Our audience is not just browsing; they have come to our show looking for direct-to-source information that helps them make real choices.
  • The long-term investment and exponential “payback”of webcasting are the principal dynamic in this new electronic marketplace.
  • Our travel articles, broadcast commentaries, consumer information, and recommended travel resources and clickable hyperlinks are available to anyone worldwide at all times. They never end up in the recycling bin.
  • Our “historic” listenership/readership and its demographics have defined the show. Before becoming fully accessible 24/7 and worldwide via the Internet, we were broadcasting to a very specific demographic in Southwest Florida; in particular the 50+ market which is recognized for its significant disposable income and time, and are frequent travelers.
  • This demographic has established how we built and continue to build our program. We broadcast to the world 24/7.

Our Demographics and Listener Profile:

The area in Florida from which our show has originated for four years is one of the most important niche markets in the United States, and now reaches similar markets worldwide.

A snapshot of our listeners:

The historic base of our listeners and readers has represented the perfect travel target market: average household income: $72,000; 60% are in their peak earning years; 71% are college graduates; 75% are in business or the professions; 52% are in top management; 20% have investment portfolios valued at $200,000; 72% frequently use air travel or business; 45% travel internationally; 90% own two or more vehicles; 75% use computers.

We appeal especially to the “Nifty Fifty”

Americans in the 50+ demographic: represent 25% of the U.S. population; have a combined annual income of over $800 billion; own 77% of all financial assets in the U.S.; hold 80% of all the money in the U.S. savings and loans; invest more in the stock market than any other age group; purchase 34% of all new domestic cars and 48% of all luxury cars; spend more money on travel and recreation than any other age group; spend more on personal care products; account for 25% of all toy sales; account for 40% of total consumer demands.



The promotional benefits of Internet radio
  • Radio “hits home”; it is the medium with the broadest consumer reach. It surpasses television, newspapers, and magazines in reaching more people and a wider demographic of the public.
  • In terms of talk radio, the public makes a conscious choice to listen — for information. And they act on the information they hear.
  • As a medium, radio is number one in terms of primary targets: it is direct to consumers; reaches clearly defined and diverse specialty marketing targets; appeals to all ages, gender, and other demographics.
  • Talk radio especially appeals to an upper scale demographic: professional business women; managerial levels; highly educated “lifelong learners” for whom consumer awareness and critical thinking skills are fundamental to their personal and business lifestyles.
  • Radio is the prime ongoing medium throughout the working day. Consumer research identifies radio as the number one medium between 10 a.m. and 3 p.m.
  • As a source of news, and consumer and current affairs, radio has the most extensive and ongoing reach. Radio is the primary information source all day long.
  • The technology of talk radio and Internet makes it immediate, flexible, and highly adaptable. Advertising can be produced quickly and easily with high production values. Talk radio and Internet can meet production deadlines faster than other media.
  • Talk radio has built-in cost-efficiency: it is the nature of the medium. Talk radio’s “cost-per-thousand” remains the lowest of all major media.
  • Talk radio is the human voice. Talk radio is worldwide.
  • Talk radio is the most cost-effective and results-oriented medium for showcasing your product and for reaching consumers directly.

Talk Radio and the Internet

As the most comprehensive and diverse broadcast medium, the Internet is essential to all media.

The Internet has democratized the media. It delivers information directly to the consumers and empowers them.

Talk radio on the Internet has become the ultimate grassroots medium.